致敬不凡
冼锋
中商集团（亚洲）投资有限公司行政总裁
全商联（深圳）资产管理有限公司执行董事
主要社会及行业任职：
（行业发展的热心推动者，跨界资源整合的忠实践行者）
中国商业联合会专家委员会委员
中国社会科学院旅游研究中心研究员
全国工商联房地产商会常务理事
全联房地产商会酒店投资商会执行会长
全联房地产商会高尔夫俱乐部执行主席
亚太酒店协会轮值主席
中国饭店业名人俱乐部主席
中国饭店杂志社出版人、社长
悦旅新媒体（中国商旅第一新媒体与网络社交平台）出品人
中山大学校友总会高尔夫俱乐部创会会长
中山大学房地产EMBA同学会常务副会长
Xian Feng
CEO of China Commercial Group (Asia) Investment Co., Ltd.
Executive Director of Global Commerce Alliance Asset Management Co., Ltd.
Major Social and Industrial Positions:
Member of Expert Committee of China General Chamber of Commerce(CGCC)
Researcher of Tourism Research Centre, Chinese Academy of Social Sciences (CASS)
Managing Director of China Real Estate Chamber of Commerce(CRECC)
Executive President of Hotel Investors Association of CRECC
Executive Chairman of CRECC Golf Club
Rotating Chairman of Asia Pacific Hotel Association(APHA)
Chairman of China Hotel Celebrity Club
Publisher & President of China Hotel Magazine
Producer of Entrip (China’s Top Commercial and Tourist New Media & Social Network Platform)
Founding President of Sun Yat-Sen University Alumni Association Golf Club
Executive Vice President of Sun Yat-sen University Real Estate EMBA Alumni Association
有感于“江山代有才人出，各领风骚数百年。”
纵观饭店业风云变幻的发展历程，国际酒店管理集团起步早，形成规模经营，拥有先进的管理制度及经营方式，打造了许多卓尔不凡的品牌，培养了一大批优秀的职业经理人，在中国扩张市场的同时，也大大促进了中国饭店业的进步与发展。深耕极致服务的拳拳之心、悉心雕琢品牌的匠心之道，值得学习、致敬。
伴随着改革开放的春风以及日益增长的市场需求，中国本土酒店集团逐渐崛起，如锦江酒店集团、首旅酒店集团、港中旅酒店、金陵饭店集团、华住集团、铂涛集团、开元酒店集团、海航酒店集团等，逐渐在世界舞台亮相，致力打造中国的世界品牌。如今，在中国饭店业，上千万的平凡岗位上，每一位普通员工用不凡的精神，抒写“中国服务”；每一位管理者用不凡的才华，塑造“中国服务”；每一位企业家用不凡的智慧，成就“中国服务”！
十七年来，我们致力于推动产业可持续健康发展，与时俱进、知行合一，用洪荒之力为产业的发展鼓与呼，推动中国饭店人风雨兼程，成就不凡的企业，铸就不凡的产业。2017年3月21-22日，以“致敬不凡”为主题的第十七届中国饭店全球论坛（以下简称“本盛会”）将在广州富力丽思卡尔顿酒店盛大举行。群贤毕至，汲取不凡智慧、褒奖不凡荣誉、链接不凡商机、结识不凡人脉。
发产业强音，塑意见领袖。应广大酒店投资商、酒店业主的要求，由金茂、富力、万达、中粮、保利、雅居乐、世茂等企业倡议发起，全国工商联房地产商会、全联房地产商会酒店投资商会与国家旅游局数据中心、中国旅游研究院联合开展《业主视角：酒店管理公司指数排行榜》调研工作，商会负责酒店投资商、业主会员的定向调研问卷发送和收集，再结合国家旅游局数据中心、飞猪（阿里旅行）的大数据，由中国旅游研究院负责统筹、成文及发布。旨在优化国际、国内酒店管理公司的管理水平，筑造酒店投资方与酒店管理方的沟通桥梁，寻找双方理解的钥匙，促成更良性的合作关系，从而提高业主投资回报率，探寻更有活力的商业发展、合作模式，谋求更大的发展。本调研结果将于本盛会上首次向业界及媒体发布，计划往后每年度调研并发布一次。为产业的发展鼓与呼！
这，是一个瞬息万变的时代，喧嚣与浮躁林立，挑战与荆棘遍布，需要仰望星空，放飞思维，也需要脚踏实地，在平凡中筑造不凡。正如本盛会五大关键词所述：“跨 界”，发现新的机遇；“链接”，融入联动世界；“创新”，激活无限潜力；“重塑”，再现产业春天；“情怀”，真情妙悟铸人文！
不忘初心，砥砺践行。倡导建立“共建、共享、共赢、共生、共荣”产业新生态圈！
悦聚花城，致敬不凡。一起为中国酒店业发声，共同描绘新时代行业的发展蓝图！
SALUTE THE EXTRAORDINARY
Just as the famous poem goes, “each age brings forth new genius on the noble land”, both international and national hospitality groups have written their own brilliant chapters of their development stories.
International hospitality groups, which started early and formed advanced management system and mode of operation, have created a large number of excellent brands and cultivated lots of outstanding professional managers, greatly promoting the development of China's hotel industry during the process of entering into Chinese market. Their ingenuity devoted into brand and service especially is worth saluting and learning.
For national hospitality groups, such as Jin Jiang Hotels, BTG Hotels, Jinling Hotels & Resorts, Huazhu Hotels Group, Plateno Group, New Century Hotels & Resorts and HNA Hospitality Group etc., they gradually rise and make “Chinese Service” world-renowned, with the implementation of reform and opening up policy, the growing market demand and the joint effort of every gross-roots staff, hotel manager and entrepreneur.
Over the past 17 years, we have devoted ourselves to the substantial development of tourism hotel industry and make every effort to build platform for hoteliers to achieve “Chinese Service”. With the theme of “Saluting the Extraordinary” and key words of “Cross-border, Links, Innovation, Reshaping and Sentiment”, 2017 Annual Meeting of Hotel Industry & The 17th China Hotel Global Forum will be held on March 21- 22, 2017 at The Ritz-Carlton Guangzhou, China.
To help speak out the voice from the industry, China Real Estate Chamber of Commerce (CRECC), Hotel Investors Association of CRECC, together with China National Tourism Administration and China Tourism Academy conducted a survey: From Owner’s Perspective: Index Ranking List of Hotel Management Companies(Groups), initiatively launched by real estate enterprises like China Jinmao, R&F Properties ,Wanda Group, COFCO, Agile Group, Shimao Group etc. The research planned to be an annual event will unveil its result to the media and the industry during the Forum, with the aim to optimize the management level of both international and national hotel management companies (groups), build bridges of hotel investors, &owners and hotel managers, and seek more dynamic business relations and cooperative models.
My dear industrial friends, we sincerely invite you to be with us in “Flower City” Guangzhou this Spring, to explore greater development of the industry in its new era, to advocate jointly building a sharing, win-win, co-existing, co-flourishing and new industrial ecosystem as well as to salute the extraordinary and be the extraordinary!
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