营销潮
冼 锋
中商集团（亚洲）投资有限公司行政总裁
中商（广州）投资有限公司执行董事
全商联（深圳）资产管理有限公司执行董事
主要社会及行业任职：
（行业发展的热心推动者，跨界资源整合的忠实践行者）
中国商业联合会专家委员会委员
中国社会科学院旅游研究中心研究员
全国工商联房地产商会常务理事
全联房地产商会酒店投资商分会执行会长
全联房地产商会高尔夫俱乐部执行主席亚太酒店协会主席
中国饭店业名人俱乐部主席
广州市房地产行业协会副会长
中国饭店杂志社出版人、社长
悦旅新媒体（中国文旅首席新媒体）出品人
中山大学校友总会高尔夫俱乐部创会理事长
中山大学房地产EMBA同学会常务副会长
Xian Feng
CEO of China Commercial Group (Asia) Investment Co., Ltd.
Executive Director of Global Commerce Alliance Asset Management Co., Ltd.
Executive Director of China Commercial(Guangzhou) Investment Co., Ltd.
Major Social and Industrial Positions:
Member of Expert Committee of China General Chamber of Commerce(CGCC)Researcher of Tourism Research Centre, Chinese Academy of Social Sciences (CASS)
Managing Director of China Real Estate Chamber of Commerce(CRECC)
Executive President of Hotel Investors Association of CRECC
Executive Chairman of CRECC Golf Club
Chairman of Asia Pacific Hotel Association(APHA)
Chairman of China Hotel Celebrity Club
Vice President of Guangzhou Real Estate Association
Publisher & President of China Hotel Magazine
Producer of Entrip (China’s Top New Media & Social Network Platform for Business Travel)
Founding Director-General of Sun Yat-Sen University Alumni Association Golf Club
Executive Vice President of Sun Yat-sen University Real Estate EMBA Alumni Association
Founding Director-General of Sun Yat-Sen University Alumni Association Golf Club
Executive Vice President of Sun Yat-sen University Real Estate EMBA Alumni Association
第四次科技革命滚滚而来，人类在技术日新月异的进步浪潮中来到智能时代，自动化技术的迅猛发展酝酿着一次历史巨变。在制造业高呼自动化技术解放生产力的当下，我们应看到，自动化技术更给了服务业以无限可能。而作为国家“五大幸福产业”之首旅游业的从业人员，我们则应该思考，在技术进步推动消费升级的当下，我们应该如何把握历史机遇，以自动化技术为生产力，营销无限可能。
在全域旅游发展的大背景下，人们的消费需求正发生着深刻变化，出现新的体验，出行以及活动诉求，这对现有的旅游目的地产品提出了颠覆性的挑战。步入文旅时代，目的地早已不是单纯的景区或是行政区，整个旅游行业领域在不断进化中，所有的资源从分散到集中，再逐步的整合，业态融合加剧，目的地体验将逐渐扁平化，因此打通线上线下融合的布局，已经成为了一种趋势。换句话说，提到目的地体验：曾经，我们给的是景观，而现在我们给的是生活；曾经我们描述繁华的记忆，而现在我们创造触手可得的幸福；过去我们只能提供规划好的路线，而现在我们却能让游客说走就走。
而随着云计算的普及，让许多理想得以落地，未来旅游业的营销将更多的切中消费者的痛点，以消费者的体验来驱动我们整个行业的消费的提升。以阿里云为例，这个亚洲最大的云计算平台，正运用大数据潜移默化地改变着消费者的日常生活。而旅游业正运用大数据做出消费预判，完成精准投放，实现推广资源效率的最大化。有了云计算，移动互联网的时代也已经在加速。正如马云先生所分享的，未来电子商务将成为过去式，取而代之的将是电子商业，互联网将成为现代商业的基石。移动互联网不仅加速了产业的发展，也加速了人和物的联系更加紧密，更加速了物联网时代的到来。对于千禧一代的消费者，社交媒体，将成为最直观也最常用的获取信息的渠道；因此，社交网络，也将是营销高手施展身手的理想舞台。
自动化技术的蓬勃发展与大数据的广泛应用给了千变万化的营销手段以成长的土壤，而在笔者看来，成功的营销离不开关键词：链接。在共享经济的时代联动才能共赢，打破孤立的状态，互通互联，结合产业链上下游才能创造有价值的营销。而真正成功的营销则一定要有链接人心的力量，只有从创造情感共鸣出发，才能避免被技术束缚头脑，从而直击消费者的心灵，更好的吸引客户。
智能时代，自动化技术携创新思维以涛浪之姿拍岸而来。然浊浪在拍岸，站在山冈上者和飞沫不相干，弄潮儿则于涛头且不在意。时代的创变者应在时代浪潮中立于涛头，不畏风浪，开拓创新，化技术挑战为己用，掌万千营销变化于手，共创新时代的营销潮。
Spark A Marketing Rush
With the development of technique, people came into the intelligent era. As a tourism professional, I believe that with automation technology as our productive force, marketing is infinitely possible.
In the cultural tourism era, the tourism industry is constantly evolving. All the resources are dispersed and concentrated. With the gradual integration and the convergence of formats, the destination experience will gradually be flattened. Therefore, it has become a trend to open up the layout of online and offline integration.
With the popularity of cloud computing, many of the ideal can be landing. The future of tourism marketing will be hit the pain points of consumers, which consumer experience will drive consumption upgrading throughout the industry. For example, Aliyun, the largest cloud computing platform in Asia, is using big data to change the daily life of consumers. The tourism industry is using big data to make consumer forecasts, to achieve precise delivery, to maximize the efficiency of resources. Also, for millennial consumers, social media will be the most intuitive and often used channel for getting information. Therefore, social networking will also be an ideal stage for marketing professionals to show their talents.
The rapid development of automation technology and the widespread use of big data have given the ever-changing marketing tools to grow the soil, but in my opinion, marketing cannot succeed without key word: link. The real successful marketing must be linked to people, and can create emotional resonance.
Innovators should be tide players in this new era. We should be the movers and shakers of this digital era, and play our new marketing rush with the support of Intelligent technology.
本网站部分图片来源于网络，如有侵权，请联系780236430@qq.com ，我们会在5个工作日内查证删除。图片其版权均归原作者及其网站所有。